
Data rich, insight poor; business intelligence paradox
Robust data management and data analytics is a key differentiator in organisations. Those that can make strategic, data-driven decisions are more likely to be successful in identifying shifting trends that will affect their organisation, respond quickly to change, extract insight and answer business questions much faster.
Read MorePerth’s Satalyst helping to digitally shape future tourism in South Australia
As part of its ongoing partnership with SATC and the Tour Down Under, Satalyst provided new technology to track and analyse the movement of close to 800,000 spectators during the nine-day event. The Satalyst People Movement Monitor identifies key data such as dwell times, entry and exit points and overall spectator movements that will be used to shape and improve future events.
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Visitor Analytics with People Movement Monitor
Satalyst launched its People Movement Monitor prototype with great success at the 2016 Adelaide Fashion Festival.
Without compromising visitors' privacy, the cloud enabled solution collected data about attendance and provided valuable insights to the event coordinators.
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